More and more people think that turning an ugly pebble into sapphire is not "
enhancing" of natural beauty, but fake.
Ted Themalis (the grandmaster of gemstone treatment):
"For years I have been saying that the definition of "gem" must be changed: A gem must be untreated to be called GEM!"
4. Treated stones do not retain value.
A gem's value is determined by its rarity. The past has shown how entire varieties were devaluated when new treatments hit the market:
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Prices of heated yellow sapphire crashed over night when newly treated yellows flooded the Tucson Gem Show in the 90s
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Blue topaz is now sold for a few dollars since it became possible to radiate and heat colorless stones into sky blue ones
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Thousands of BE treated padparadschas appeared recently in Japan and prices for treated pink-orange sapphires have dropped by 80%.
The gem trade is thrown into turmoil, but the public demand for product information is simply normal:
"Educated consumers do not [anymore] appreciate buying products of questionable origin containing unknown ingredients induced in secret production from countries notorious for bad consumer protection."
On their ways from the mines to Japan, America or Europe most gems pass through so many different hands and countries that no one really knows what has happened to them and where they came from.
The traditional supply chain is a mess when it comes to transparency and product information. Therefore Wild Fish has implemented its own sourcing methods and offers only certified and untreated gemstones.